My social media marketing is due some TLC. Follow along in October as I get it sorted!

My social presence is pretty shabby at the moment. My Twitter is hit and miss, there are tumbleweeds rolling through my Facebook page, and frankly, all the mismatched graphics hurt my eyeballs.

It’s time to apply the Sarah Dillon brand of social spring clean 😉

This is a system for my online marketing that I’ve followed for about 2 years. It works for a couple of reasons.

First, because it’s important to me and my business that I have a strong online presence. All my new business comes to me this way. Second, because I hate, HATE scattering my attention across a million things at once. It feels unproductive, and it wears me out. Ain’t no-one got time for that. (And social media can VERY like that.)

In other words, I like to have my cake and eat it too.

Here’s how I do it.

I set aside some time to give my social media a re-haul. During this time, I focus 100% of my time that’s NOT revenue generating or family time on my social media.

I approach it like a puzzle: I have only X amount of time, and Y amount of resources. What can I make happen with that? What worked really well last time? How can I multiple that? What shortcuts can I figure out, using only what I have to hand right now?

I give up Netflix, going out, and a bunch of other things for the designated time until SOMETHING gets done. Then I log out and move on, and I don’t allow myself to think about it again for another 6 or so months. Boom! You’re welcome.

And that’s it. Only, of course, it’s not really… my biggest challenge is the ongoing battle against perfectionism and its evil twin overwhelm. So throughout the process, I steel myself with the reminder that done is always better than perfect. DONE is always better than perfect. Done is ALWAYS better than perfect!

So, it seems I’m due another stint on social. But this time, I thought it might be fun to invite other translators to follow along too. A kind of “social” social spring clean, if you will. (A spring you don’t have to be in the southern hemisphere to enjoy, of course!).

What do you say?

A Social Media Challenge!

Your mission, should you chose to accept it, is to do one thing each day in October that will have an impact on your social presence in the longer term.

Each weekday I’m going to suggest a task to work on for whatever pocket of time you can carve out that day. You can choose to follow my suggestion, adjust it to suit your circumstances, or come up with an alternative – whatever makes most sense for you. Or just dip in and out as it suits.

Follow along on Twitter, Facebook, or here on the blog. Let me know how you’re getting on by using the hashtag #socialtranslator (so I can find you!). If you find it helpful, please give me a thumbs up, a like or a share – that’s how I’ll know you’re finding it useful, and it’ll help other translators join in too.

Remember to keep it simple, avoid overwhelm, and be crystal clear on the impact we want our actions to have in the wider scheme of things. Done is better than perfect!

Our aim is to have a social presence that is sharp, snappy, and self-sustaining by the end of the month.

Or worst case scenario, we’ll have something better than what we started with 🙂

See you on 1 October!