It’s not easy for a company to let their employees loose on a company blog, and most companies are too afraid of the results to give it a try. But that’s exactly what the UK-based company Web Translations seems to be doing, and so far, I’ve really enjoyed the results.
The blog is still fairly new but it’s been interesting to watch how quickly they’ve evolved and developed their voice. Some of my favourite posts include one on foreign quotation marks, a short piece on whistled languages, an inspired flight of poetic fancy and a light-hearted opinion piece on the current state of subtitling.
If I were to predict how blogging might evolve in the future, I’d say we’ll see more blogs run under a company banner in this way. The benefits of a group, as opposed to individual, blog are clear – a regular stream of interesting and relevant content from a range of different perspectives, views that might otherwise not get an airing. These are the voices of the often faceless project managers that many of us deal with every day. Definitely one to watch!